Angry Birds
How were they promoted?
Angry Birds was initially promoted primarily through word-of-mouth. One player got
hooked and from there it moved on. Its promotion has taken on quite a dramatic turn lately. From Halloween costumes to birthday cakes, Angry Birds can be found everywhere now. It also tied-up with the animated movie RIO to develop a theme based game for the movie
How did Angry Birds make money?
There are ads in between levels on the free version. The free version does not give the full version of the application, so you need to pay a couple of pounds or less to get the full version. They are making lots of money out of the application as many people play it. Apple makes money by getting 20%-30% of the profit.
What is it that makes a mobile game a success?
Mobile games such as Angry Birds are successful through different ways. One way is through addiction. Angry Birds for example became popular through word of mouth as stated above and so people started being addicted to the game by either the competition of reaching higher then there friends or by the fun of tossing cute birds into pigs.
Another way an app is successful is by marketing it before it is developed! This way the consumers will have time to think about the game and see whether they would buy it or not.
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