Name for the new brief - Fun Town
How will it be marketed (marketing campaign):
Fun town will team up with a mobile advertising service to spread the word of the game through advertisements on popular apps such as Temple run or on Social network sites. Fun Town will be on different platforms such as the PC but will mainly be on the tablets, internet or mobile. This is because it is essential for a game with an open world to be on these platforms as these devices require less of a hassle to use than PlayStation or Xbox and can be taken with you everywhere (excluding the PC). Also, word of mouth will be an important way to spread Fun World to as many people as possible.
Five creative ways to promote the game to boys and girls ages 12-18:
1) School meeting - Set-up a school assembly and announce the game with interaction from the audience about the game.
2) In a fair - Set-up a small fair with games and wallpapers to be sold and won regarding the game.
3) Host an event - Host a local event with a demo of the game for consumers to try out.
4) Social Networking Sites - Teens at the age of 12-18 use a variety of social network sites such as Twitter or Facebook and even Tumblr!
5) Broadcast it on TV - Most teenagers are interested in Television so add an advertisement regarding Fun Town after things like EastEnders.
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