Fifa 14 - Electronic Arts
Fifa 14 from EA games was marketed in a unique way as they struck a partnership with the mobile advertising service Mobsta to create a geo-technology campaign for the Fifa 14 game targeting football fans with stadium range on match days.
The campaign enabled advertising for the new Fifa game on iOS and Android devices. It works by using a ‘smart fence’ technology to identify smartphone users within three kilometres of football stadiums to target the relevant advertising.
Promotion (Pre-Release):
Fifa 14 promoted the game before it was released by the means of hosting events to attract the audience and leaving the thought of Fifa 14 in there mind. An example of an event hosted was at Gamescom where whoever won a few matches earned a pack of Fifa 14 sleeves.
Also, Fifa 14 was discussed globally through the means of social network sites such as Twitter/Facebook where football fans could see small clips or adverts about Fifa 14 that announced new leagues (Irish for example) and championships that are added to the game.
Promotion (Post-Release):
After Fifa 14 was released, a launch party was hosted to celebrate the extraordinary game where Irish football fans around the country are given the opportunity to participate in the EA Sports Fifa 14 Airtricity League cover vote campaign. Some of the countries top football players from the Premier Division Teams have been included such as Luke Byrne.
On addition, after the games release, special FIFA 14 sleeves where released to be downloaded for free from the Xbox 360 and PlayStation stores which is somewhat like additional content for crazy football fans.
Notes:
Events were hosted after and before the release of the game.
EA sports partnered with Mobsta to market the game.
Exclusive League of Ireland featured in Fifa 14.
Social networks were buzzing about the critically acclaimed and best selling football franchise game Fifa.
Trailer:
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