1) Pick out the five most significant aspects of the Star Trek campaign from the list above and explain why they were important in creating a buzz about the game.
Release date announced: This enabled the audience to look forward to the game.
‘Making of’ video released: Geeks will be interested in these types of videos (most of the target audience).
Game play footage on YouTube: YouTube users will be able to watch how the game is like.
Pre-order promotional boxes arrive in stores: Game available to be pre-ordered.
Interview with Brian Miller released: Information about the game is revealed.
2)Watch the following YouTube trailers and explain why they might appeal to an audience:
- Teaser trailer - Its showing different characters and settings from the movie.
- Xbox teaser trailer - Same as the above as well as a lot of action.
- Full trailer - Shows in-game action, flying space crafts as well as grotesque monsters.
- Comedy trailer with William Shatner - Has humour, showing the original Star Trek and stimulating music.
3) How many views did these trailers receive in total? 185,765
4) Why did the Star Trek video game publisher develop the marketing campaign over such a long time? So fans of the movie will know that a game will soon exist as well as be informed of any new information of the game slowly and the interest is slowly building up.
5) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful? I feel like the campaign was somewhat successful as a lot of thoughts been into it but the product and trailers were bad so the game was in the end unsuccessful.
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