Phone and tablet gaming: Candy Crush

1. How much money is Candy Crush Saga estimated to make each day from its users? Worldwide, Candy Crush Saga is estimated to make £610,000 ($1,000,000) per day from its users, according to App-data.
2. How does it make this money? It is one of a growing number that is free to download but generates extraordinary revenues by nudging addicted players into paying more to get gizmo's that help them progress through difficulty levels.
3. How many people are estimated to have installed Candy Crush? 500 million people have installed Candy Crush
4. Where do people play? Way to work, on trains, during breaks, afternoon tube etc.
5. When was the game released? April 2012 on Facebook.
6. When did it reach 500 million downloads? November 2013: Reaches 500 million downloads worldwide
7. Who is the typical Candy Crush gamer? The typical Candy Crush Saga player is a woman aged 25-45.
8. What percentage of gamers have spent money on Candy Crush, buying in-app purchases etc.? 25% of players have spent money on Candy Crush
9. What percentage say they are addicted to the game? 30% say they are addicted to the game
10. What is your own experience of playing Candy Crush? Have you played it? No I have never played Candy Crush but a lot of my friends do and I am interested in trying it out sometime soon.

Due to the Daily Mail article about Candy Crush addiction, it is clearly seen that the target audience for the game is for sure women aged 25-55 as seen by the following statistics taken from their article;

Women aged between 25 and 55 are the demographic most loyal to it

Lucy Berkley, 44, calls it 'crack candy' because she's so addicted

Jenni Weaver, 40, plays for eight hours a day

Steph Brophy, 37, said: 'It's taking over my life'

Women blow £400,000 a day playing Candy Crush, the most addictive online game ever