Now You See Me

Key Conventions of Film Poster

• Name of actors. (Jesse Eisenberg, Mark Ruffalo)
• Image showing some sort of illusion.
• Title clearly seen from the image and at the bottom.
• Tagline. (The closer you look, the less you'll see)
• Production at the bottom blurb.
• No release date shown, but coming soon.
• No film franchise.

                                                       

                                   

Key Conventions of a Film Trailer

• The trailer clearly tells you who made the film at the end. They also tell you which company promoted it. (Lionsgate)
• Trailer is between 1-2 minutes.
• Tells the audience the name of the film, (Now You See Me) the actors performing but doesn't tell you when its release date, just tells you that its coming soon.
• The main setting is on a stage.
• Introduces all the main characters.
• Powerful music in the background to create effect of tension and mystery.
• Lines from the movie which have tension on the audience.
• Tells you a bit of what the movie is about and shows you a trick or two to persuade the audience to watch the movie.

The genre of the film is crime, mystery and thriller. The target audience of the film are mostly teenagers to young adults as it involves acts of magic, crime where the police follow a group of teenagers which perform dangerous heists, and spontaneous action. The age group would probably be 14-30. I think that the film was promotionally successful as it had famous actors such as Woody Harrelson, the trailer was outstanding as it managed to catch the eye of millions of people, and the poster was professionally made.