Insidious: Chapter 2

Key conventions of the Film Poster

• No name of any actors or actresses shown.
• Image shows the main actress hugging her kids. This could be connoted to be either that there is a great deal of fear surrounding them or that she is worried to lose her children to something or someone. The kids expression suggest fear as he has his mouth open in most likely shock.
• Title is in two colours. The SI coloured in red could be defined as 'see.' This creates fear as what is so important you need to see that it is written in the title.
• Friday 13th of September release date.
• Tagline 'It will take what you love most,' creates fear as things that you love most are the most precious to you.

Key conventions of the Film Trailer

•  Trailer on the lines of 2 minutes.
•  Tells you a brief outline of the horrors in the movie.
•  Says other films made by the producer, such as SAW.
•  Name of the actors shown (such as Patrick Wilson).
• Main setting in the families house.
• The victims are the family.
• Horror music to create suspense on the audience to make them want to watch the movie.

The genre of Insidious: Chapter 2 is horror and thriller. The movie is set in America. It is the sequel to the famous movie Insidious. The target audience are most likely from the ages of 18-40. This is because the movie is too horrific for young teens or children.