250+ Word Analysis - Creative Concept
In the start of this video, the use of burning a piece of paper reinforces the lyrics of the song at that section (Set fire to the Rain). This makes an atmosphere which supports the original song.
Furthermore, throughout the video, there has been many edited visual effects where the guy playing the instruments (Andy Lange) is shown on screen alongside Chester but not directly 'next' to him. There were also scenes were multiple footages of Andy were shown at the same time. This can be done through taking several footages then editing them into one.
The repeated use of fire glimpsing in the background can as stated above reinforce the words used in the song. Likewise, the scene where paper is being burnt up on the floor and the fact that Chester was the one who 'set fire' to it allows the audience to be engaged throughout the whole video.
Moreover, the pitch black background can represent darkness and that the kindled flame is the only light left. This is due to the lyrics (There's a side to you, that I never knew) which can connote to the meaning of black and light, that in every human there's a good side and an evil one. This is because of the effects created by using a plain background.
On addition, the narrative of the video is about losing someone close (possibly a lover due to the lyrics) and it says about the things that they had together and the things that were 'never true'. This is a typical narrative of a music video related to love.
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