White House Down

 Key Conventions of the Film Poster

• Channing Tatum, Jamie Foxx
• Central Image shows action of some sort because of the crashed aeroplane in the back. The gun and the fire shows some sort of fighting. The two guys standing can mean lone survivors.
• Title has bolded words which emphasise the meaning of the White House Down, meaning it has fallen or will fall.
• Tagline (It all goes down) could mean that everything has an end.
• June 20 release date.
• Written other movies from the same director. (Independence day, The day after tomorrow and 2012.)

 Key Conventions of the Film Trailer

• Trailer slightly above 2 minutes.
• The producer is mentioned and other previous movies he made, such as independence day.
• The name of the film is shown in the trailer, with the names of the actors such as Channing Tatum.
• Main setting in the White House building.
• Allows the audience to relate to the main actors, the president (Jamie Foxx) and the bodyguard (Channing Tatum).
• Action type music which increase the tension of the movie.
• Tells you a brief outline of the plot.

The genre of the movie is action, drama and thriller. The movie is set in America in the White House building where dangerous events happen. The target audience will most likely be people between the ages of 18-35. This is because of the heavy action with the guns and the bombs that children will obviously not enjoy watching. The emotion between father and daughter can strike ages of mid thirties as they might enjoy action with a little bit of drama. The saying 'thirty is the new twenty' also emphasises this point. Furthermore, the film was promotionally successful because of the famous actors acting in the movie. Channing Tatum is extremely well-known and has many fans worldwide. Also, the poster convinces readers to watch this movie as there hasn't been a movie involving heavy action such as this for quite some time now.