Marketing Game 4: Planet of the Damned

I think that this game is aimed at young adults, ages 18-35 and mostly male (75%). The platform will preferably be on PlayStation or Xbox as well as the PC. The game will not be a never-ending game such as Planetside 2 because that will not be unique.

For Planet of the Damned, I will create marketing materials such as; prints in magazines, rent a channel point-of-sale in different game selling shops (HMV, Game etc.) in well-known places such as Westfield when the game is first released and send direct media to the people who have Amazon accounts for example and would like to receive information on new releases. Furthermore, I will have social media accounts like on Twitter and Facebook pre-release of the game as well as release trailers on YouTube. TV adverts will also be advertised during football breaks as the target audience will be similar, and billboards on the side of buses. On addition to the channel point-of-sale, I will also try to rent channel circulars on the Amazon homepage. 

To attract and inform the audience of Planet of the Damned, I will release trailers with three months gap from each trailer starting at nine months before the release of the game. Near the time the game is released, I will release three additional trailers featuring previews, in-game shots, an overview of the story, keywords to trigger an interest to the target audience as well as a scene with a lot of action going on.

As generating interest. I will stimulate the audiences desire in two ways, one is through the trailers becoming more and more near the release of the game. Another way is through screen grabs in social networking sites of in-game scenes of the game. This will allow the audience to have an idea of what the game is about.

I will promote audience action through specifically word of mouth. This is because out of the promotion methods, word of mouth is what I personally believe to be the most effective. I will use unique trailers and screen grabs as well as launch parties to arouse the interest in the target audience so they mention Planet of the Damned during there conversations with other people who have or have not heard of the game.