Fifa 14 Case Study

Name of game: FIFA 14

Release date: Late September 2013

Institutions behind the game: EA Canada and Electronic Arts

Print:
In this print advert, the audience can see logo of the developers (EA Sports). The title of the product (FIFA 14) is clearly shown and the background is a scene from a section of the game. There is no slogan shown but the audience can infer the slogan of EA games from the logo (EA sports it's in the game).

The massive success of the FIFA franchise gave many reviews from video gaming magazines to FIFA 14. Some of these reviews  are proven to be slightly negative as seen by,' FIFA 14's slower pace may not have won over the entire footballing fan base, but it certainly made us rethink some of our long-held and highly effective sprinting strategies,' written by DigitalSpy. However, other reviews give a positive review to FIFA 14 such as,'FIFA 14's next-gen tweaks and improvements are largely aesthetic.' On the other hand, the audience should not forget that there are more negative reviews such as,'The commentary seems slightly less impressive.'

These reviews are important to the target audience because they can infer whether they should buy the game or not. A gamers opinion might influence the audience whether FIFA 14 is so much better than FIFA 13 that its worth it to buy or that its not a good choice to invest money on. This is effective in promoting the game as good reviews will influence the target audience to buy this game.

I think that e-media and print is very effective and efficient for FIFA 14 because a lot of there fan base uses social media such as Twitter or Instagram e.g and follow FIFA 14 pages such as @EASPORTSFIFA on Twitter. 

Broadcast:

The advert on YouTube attracts the audience because it shows a variety of different players from different regions of the world to make it relatable to the audience. This means that football fans worldwide will see there favourite player(s) from there region shown on that advert. This is effective because it allows a wider range of target audience (global).

I think that Lionel Messi is driving the van because since he is the most famous player in the world, he will most likely have the biggest number of fans globally football and non-football fans.
The TV advert continuously shows the number 14 throughout the video. Sections of the game play is shown being played by different football players such as Bale. Also, although the main star was Lionel Messi, Drake and some other famous individuals were shown on the video to attract non-football fans to buy the game. Furthermore, near the end of the advert, the slogan of the game was shown as well as the logo (EA) and the name of the game.
Famous football players were shown to attract to football fans globally. Celebrities such as Drake where shown to attract non-football fans gamers to the game. Regular people where shown to show that different races and ethnicities play the game.
The FIFA 14 YouTube trailer differs greatly from the TV advert because it doesn't show any real people but instead sections of the game and an overview of how it looks like in-game. The different voice overs and colour of players shows that the game is targeted to audience worldwide.
The trailer was effective in promoting the game because it shows gamers what new features are installed in the game. "Real ball physics" and "Pure shots" are examples of things that gamers can see from this trailer of new instalments inserted into the game.
E-media:The FIFA 14 website tell the audience the new features in the game as well as guides the audience on release dates and latest trailers of the game. It also leads the audience to news and media relating to the game as well information about the game (such as what platforms FIFA 14 is played on) which is crucial for gamers.
EA SPORTS FIFA on Facebook got 21,349,542 likes.

These pictures found on the FIFA Facebook page appeal to the target audience because they show a variety of teams for the different fans and also show sections of the game.
The hashtag for FIFA 14 is #fifa14.
@EASPORTSFIFA is the twitter page for FIFA 14 with over 1.52 million followers. Tweets such as this,"Rare Gold 25K packs are now available for 24hrs. Limit of 5. #FUT #TOTS," are found on there twitter page which is free advertisement to there additional content. This maintains the audience (gamers) as it keeps them focused on any additional information regarding the game.
YouTube FIFA 14 videos;