The Elder Scrolls V: Skyrim - Bethesda Promotional Campaign In Depth

The Elder Scrolls V: Skyrim - Bethesda

Marketing:

In the first 11 months of the campaign, Bethesda only released three video trailers. This is so people get 'hungry for more content' according to one of the marketers of the game. One key to getting marketing and development to work together is co-location. The developer, Bethesda Game Studios, and the publisher are located in the same building. This is so they can discuss there ideas faster and more often. 

Here are adverts produced for Skyrim's marketing;

Promotion (Pre-Release):

Skyrim was promoted globally throughout the means of social media. Twitter, Facebook and other social websites such as Google+ went crazy with the people tweeting and posting about Skyrim. A Twitter page named 'SkyrimNews' had 39 million tweets related to it.

Also, events were hosted before the game was released at conventions where gamers can try demo's of the game or tasters. This gave a small hint of the game so they want to buy it. An event was hosted at Gamescom 2011 for example.

Promotion (Post-Release):

Even after the outstanding game Skyrim was released, there were still updates related to the game, whether sit from the games or the developers. For example, people on social networking kept posting stuff about the game that spread the word to people that did not know about Skyrim. This kept the sales to stay high for a while. 

Furthermore, the developers after the game was released started working on DLC (Downloadable Content) which is additional game play to sprout the interest of other gamers that didn't buy the game and to extend the time of when people focused on Skyrim. 

Notes:

Many adverts were made for the game as shown above.

There were pre and post release events/promotion.

The social media was filled with the idea of Skyrim for a while.

There were a few trailers at pre-release but when the game was close to coming out, the number of trailers rocketed up to attract gamers one last time so when Skyrim came out, there will be a fresh idea of the game in there head.

Here is a trailer of Skyrim;